Katie’s journey to scaling BACK and making $1.1M… while working less
- November 17, 2025
Let me guess. Your business is growing – but so is the quiet resentment you don’t want to admit to anyone.
Something that I’ve learned from my 20+ years working with women business owners is this: there comes a point where they look at their business “on paper” and think, “This should feel good… so why doesn’t it?”
That’s exactly where Katie was when we first met a year and a half ago.
She had just come out of an incubator that praised hustle, scale-at-all-costs, and the belief that bigger is always better. With a toddler at home, a growing business, and a heart that wanted to serve… she was exhausted.
Waking up at 5 a.m. just to get ahead before nursery, scaling because people told her she should, unknowingly building what she called a “golden cage.”
And yes, the revenue was coming in, but her days felt like an endless cycle of pushing, doing, performing, proving.
Fast-forward eighteen months… she just crossed over $1.1 million between her two businesses.
And she works way less (no Fridays, and occasional Mondays off). She has a tiny, glorious team. She’s traveling to Australia for two weeks. She’s with her daughter more than ever.
Katie’s journey to scaling BACK and making $1.1M… while working less - YouTube
Tap to unmute
How?
She followed the Leveraged Business recipe. And everything clicked.
Not by working harder, but by stripping away everything that wasn’t aligned. By stepping into her zone of genius as an illustrator and creative.
When she tells the story now, she laughs – because she didn’t even realize she had crossed the 7-figure mark until she looked back at her numbers.
This is what’s possible when you grow differently. Not the masculine “ more-more-more” way… but the aligned, elegant way that actually gives you your life back.
I want you to hear it from her directly.
👉 Watch the video (you’ll feel seen, I promise).
Let’s explore what’s possible for you, shall we?
With all my love,